{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.
The most significant jump-scare the cinema world has experienced in 2025? The comeback of horror as a leading genre at the UK box office.
As a category, it has notably outperformed previous years with a 22% rise compared to last year for the UK and Ireland film earnings: £83,766,086 in 2025, versus £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a cinema revenue expert.
The big hits of the year – Weapons (£11.4 million), Sinners (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all stayed in the cinemas and in the popular awareness.
Even though much of the professional discussion focuses on the standout quality of certain directors, their triumphs indicate something changing between viewers and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a head of acquisition.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But outside of aesthetic quality, the ongoing appeal of spooky films this year indicates they are giving audiences something that’s greatly desired: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a noted author of vampire and monster cinema.
Against a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits resonate a bit differently with filmg oers.
“Some research suggests vampire film popularity correlates with financial downturns,” says an performer from a popular scary movie.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Analysts reference the boom of German expressionism after the first world war and the unstable environment of the 1920s Europe, with movies such as The Cabinet of Dr Caligari and Nosferatu: A Symphony of Horror.
Subsequently came the economic crisis of the 30s and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” notes a commentator.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of migration shaped the newly launched folk horror The Severed Sun.
Its writer-director clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the modern period of praised, culturally aware scary films commenced with a brilliant satire launched a year after a divisive leadership period.
It introduced a fresh generation of visionary directors, including several notable names.
“It was a hugely exciting time,” says a director whose film about a violent prenatal entity was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reappraisal of the genre’s less celebrated output.
Earlier this year, a nicke l venue opened in the capital, showing obscure movies such as a quirky horror title, a classic adaptation and the late-80s version of the expressionist icon.
The fresh acclaim of this “gritty and loud” genre is, according to the venue creator, a direct reaction to the algorithmic content produced at the theaters.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an expert.
Alongside the return of the insane researcher motif – with multiple versions of a literary masterpiece imminent – he predicts we will see scary movies in 2026 and 2027 responding to our present fears: about AI’s dominance in the near future and “vampires living in the Trump tower”.
In the interim, a religious-themed scare film The Carpenter’s Son – which depicts the events of Mary and Joseph’s struggles after the nativity, and stars famous performers as the divine couple – is set for release soon, and will undoubtedly create waves through the faith-based groups in the America.</